Mistake #10 – Headline Horrors
The headline is the most important part of a sales page, because it grabs attention immediately. The same is true for your headline on LinkedIn. You need to pay special attention to this section.
One major mistake people make with regards to their headline is to put something generic like their job title. Never use a headline such as “account manager” or “sales associate”. Do you realize how many other people are doing exactly that?
In order to really make the most of LinkedIn, you MUST stand out!
Of course, standing out does not mean being over the top just for the sake of grabbing attention. Don’t use anything too silly or outlandish, and definitely don’t use anything that could be controversial! This is a business network, and you must remain professional.
A good headline lets people know who you are and what you can do while also being engaging and interesting. Experiment with a few until you find one that really works for you.